“Constructive Journalism” Accompanies Business Development

“Constructive journalism” is not merely a one-way conduit for delivering information in a directive manner. It must also listen, accompany businesses, and help build a strong business community, contributing to economic growth, social welfare, and environmental sustainability.

On the occasion of the 100th anniversary of the Vietnamese Revolutionary Press Day (June 21, 1925 – June 21, 2025), the Vietnam Textile and Fashion Special Edition had a conversation with Dr. Chu Van Lam, Chairman of the Editorial Council of Vietnam Economic Times (VnEconomy), discussing the role of journalism in supporting businesses.

Dr. Chu Van Lam, Chairman of the Editorial Council of Vietnam Economic Times (VnEconomy)

Reporter: In recent times, media agencies, especially those focused on economics and market issues, have published numerous articles reflecting timely concerns directly impacting businesses, such as the COVID-19 pandemic, economic crises, trade wars, new tariff policies, and more. As the leader of a reputable economic media outlet, what are your thoughts on the challenges businesses have been facing through these reflections?

Dr. Chu Van Lam: Like other enterprises in the production and business sectors that continuously face difficulties in accessing capital, credit, and interest rates, textile and garment enterprises in particular encounter two major challenges frequently reported in the media.

First, the market issue, especially non-tariff barriers. A recent example is the U.S. under President Donald Trump’s administration issuing retaliatory tax orders affecting many countries, including Vietnam. Although negotiations are ongoing, these developments have already affected order volumes and production of Vietnamese textile enterprises, given that the U.S. is a primary export market.

Second, the issue of growth limits. Vietnam’s economy has reached the threshold of extensive growth, particularly evident in labor-intensive sectors like textiles. The Party General Secretary and the Politburo have acknowledged this, initiating institutional reforms and administrative boundary mergers to expand regional development space. Previously, the World Bank noted that Vietnam’s labor costs are now higher than some regional countries like Laos, Cambodia, and Myanmar, and are approaching those of upper-middle-income nations such as Indonesia and Malaysia. Additionally, essential resources like electricity and water—after years of stable pricing—may soon see adjustments due to rising input costs, directly impacting production.

Despite being a key global economic contributor, the textile industry also poses environmental challenges—such as large-scale waste, wastewater treatment, and chemical usage in dyeing processes—forcing businesses to adopt greener strategies.

Reporter: Journalistic articles have been instrumental in motivating, empathizing with, and supporting entrepreneurs, businesses, and workers. The press has deeply understood and accurately reflected business concerns. Where does this close companionship between the press and businesses stem from, Dr. Lâm?

Dr. Chu Van Lam: Currently, Vietnam has nearly 900 press agencies, covering various forms of media. While there are many positives, some media outlets have unfortunately set bad precedents due to economic pressures in journalism. The Party and State are addressing this through media restructuring to foster a healthier environment for both businesses and journalism.

At VnEconomy, our core principle is “constructive journalism,” always accompanying the government and the business community in pursuing sustainable development. Over a hundred years ago, V.I. Lenin emphasized that journalism should not only serve as a propagandist and agitator but also as an organizer of the Party’s policies. Today, journalism must also voice the concerns of citizens and businesses. Media organizations that serve their mission and principles well can deeply empathize with and represent businesses, conveying their voices to policymakers, while timely addressing difficulties and fostering business development.

Although VnEconomy operates under the Vietnam Association of Economic Science, we have organized many impactful events and forums for the business community. Unlike academic-style seminars, our events involve active participation and voices from business representatives. This, I believe, is a prime example of “constructive journalism” and a strength in building Vietnam’s media system.

Reporter: Digital transformation, artificial intelligence, circular economy, green growth—these are no longer options but imperatives of our time. For businesses, particularly in textiles, to expand and boost exports, constant innovation is essential. In this context, how can journalism creatively support not just production and investment, but also strategic communications, branding, and sustainable development?

Dr. Chu Van Lam: There are many elements of strategic communication and branding to discuss, but for the textile industry, the priority is to build a comprehensive communication strategy for the sector. This requires discussions between media and enterprises to define clear plans and timelines for different stages, thereby enhancing content quality, formats, and delivery.

Business leaders themselves must be the ones to steer this communication strategy according to their vision and goals.

In my opinion, the textile industry now needs a green growth roadmap to build its reputation with foreign partners and customers. Some industry leaders have already anticipated this, even before official carbon credit trading policies are established in Vietnam. They have proactively acquired carbon credits at low costs, helping their businesses prepare for green development and sustainability requirements, especially in the EU market.

In this green transition, beyond industry-level strategies, the press must also be quick in disseminating new policies and sustainability demands to enterprises promptly. Journalism plays a crucial role in giving businesses access to the latest information on green technologies, advanced solutions, and government support policies. It can also highlight challenges, provide policy critiques, and offer recommendations to create a more favorable business environment.

Reporter: If businesses are the “frontline soldiers” of the economy, then journalism is the “loyal companion,” bridging information, inspiring innovation, spreading positive values, and providing constructive feedback. What elements, in your opinion, are key to connecting both sides for the shared goal of sustainable development in this era of national rise?

Dr. Chu Van Lam: In today’s digital age, digitization is a crucial new factor for businesses to focus on. Enterprises should digitalize their communication activities and adopt new multimedia tools. For the press, as I mentioned, the media is no longer a one-way communication channel. It is being reshaped to foster interactivity with readers. Many media agencies now employ AI and chatbots to improve engagement and support journalists.

At VnEconomy, we’ve launched Askonomy, an AI platform that quickly provides reliable answers from official sources. It also includes English translation and voice recognition—essential tools for modern journalism. While not a “super AI,” it’s designed as a highly personalized tool tailored to our economic reporting mission.

For businesses, in addition to sharing information with the press, they can explore AI applications in communications. These tools can be customized to suit each company’s objectives and direction. This is where media and businesses can collaborate, just as VnEconomy is now offering communication solutions to interested enterprises.

Reporter: Finally, how should businesses develop a communication mindset and share information with the press to build a genuine two-way relationship and avoid communication crises in the digital era?

Dr. Chu Van Lam: Communication crises are an ever-present risk, especially with the rapid spread of unverified information on social media. Although there are clear ethical guidelines for journalists, incidents still occur where journalists post on social media and influence public opinion on sensitive matters.

I believe stricter regulations are needed for journalists’ social media usage. At the same time, businesses and media agencies should enhance two-way communication and provide timely feedback on reported issues. Transparency in shared information is also crucial to minimize the risks of media crises.

As I’ve mentioned, the press cannot stand outside the digital revolution. However, journalism remains the primary, verified, and credible source of information amidst the vast digital space. By maintaining this role, journalism will continue to be a reliable support and a strong voice for businesses, building an effective information channel that stands alongside enterprises on their development journey.

– Thank you very much, Dr. Chu!